Scott Dylan - How To Find Target Audience for Your Business
Finding the right target audience is crucial for the success of your business. Here are some steps shared by Scott Dylan to help you identify and reach your target audience effectively: 1. Understand Your Product or Service Identify the Benefits: Clearly define what your product or service offers and the problems it solves. Unique Selling Proposition (USP): Determine what makes your product or service unique compared to competitors. 2. Conduct Market Research Demographic Data: Gather information on age, gender, income, education, occupation, and location. Psychographic Data: Understand your audience's interests, values, lifestyle, and attitudes. Behavioral Data: Look into purchasing behavior, brand loyalty, usage frequency, and buying patterns. 3. Analyze Your Current Customer Base Customer Surveys: Conduct surveys to gather feedback from existing customers. Sales Data: Analyze your sales data to identify trends and patterns. Customer Profiles: Create detailed profiles of y...